Welcome to Episode 4 of R.E.A.L. Talk, my video series on the R.E.A.L. Event Relationship System™.

Today we’re talking about Ethical Persuasion — the “E” in R.E.A.L. — and why it’s the secret to building true stakeholder buy-in.

Here’s the reality: if your ideas only move forward when you push, pressure, or bulldoze people, you’re not building relationships… you’re burning them.

Ethical persuasion is different. It’s about:
✅ Understanding what matters most to your stakeholders
✅ Connecting your vision to their values
✅ Creating alignment so people feel ownership in the outcome

When you lead with empathy and integrity, you don’t have to fight for buy-in — people want to support what they’ve helped shape.