Most event pros treat feedback like a post-event checkbox. Send the survey. Hold the debrief. Done.

But here’s the problem: if you’re surprised by what you hear at the end of an event, it’s already too late. That’s not a feedback loop—it’s a dead end.

In Episode 6 of R.E.A.L. Talk, I break down why feedback has to happen continuously:

✅ Before the event → ask stakeholders about their goals, expectations, and even the worries they’re not saying out loud.

✅ During prep + execution → check in often to confirm what’s working and what needs to adjust in real time.

✅ After the event → your debrief shouldn’t just review the past—it should focus on co-creating the next event.

When you treat feedback as an ongoing cycle, you’re not just collecting data—you’re building trust, creating alignment, and showing stakeholders they’re seen and valued.

Key Takeaway: Feedback is fuel, not an afterthought.